One of my first assignments during my senior year at college was to pick a company or a product and develop a new advertising campaign designed to drive sales. So naturally I along with my good friend Jessica thought of a product like Rolling Rock. It is one beer product that neither her nor I have seen many advertisements for, so we decided to use that and design a whole new campaign. After our research we came up with the concept of the magic number 33 that the company uses on the label of each bottle and can. The number has a lot of meanings so we decided to gear the campaign toward that to give the product new life and attention. This idea can translate to many aspects of the company including specialty cans and cases which could be seasonal or all year round.