My idea of branding is giving something new life and a face for the purpose of being recognized by a vast viewership. So, when my university held a contest to give a new cafe on campus a brand and identity, I embraced the challenge and took off running. The project required something fresh and exciting that reflected the space itself, while at the same time did not stray from the school's culture. Keeping it simple and modern was the way I decided to go. The piece itself can be applied to a number of different venues and can take on a number of color options. My piece was selected as the new look for the Wheatley Cafe on campus.