I began working for UPMC’s Innovation Center, a newer section of the Hospital giant. When I started I discovered that the innovation center was a great place to work in that they encouraged creative thinking and pushing the boundaries to find new solutions to medical issues. With this in mind it allowed me to created brands and elevate the new innovation center to levels that distinguished it within the UPMC brand while also making sure it fit within the family. With it being so new it gave me the freedom to create a new brand and collateral that makes the UPMC family proud.